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Twitter’s $1,000 checkmark will be free for the 10,000 most-followed companies

Twitter bird logo in white, over a red and black background.
Would your company pay $1,000 for Twitter? Some won’t have to make that decision. | Illustration: Alex Castro / The Verge

It seems like some companies may not have to pay Twitter $1,000 a month for the privilege of retaining their verified status and checkmarks. Twitter is giving a free pass to the 500 advertisers that spend the most on its platform as well as the top 10,000 organizations by follower count, according to a report from The New York Times.

The decision comes as Twitter is preparing to make major changes to the way verification works on Twitter. It’s said that it’ll start winding down the legacy verified program in April and announced plans for Twitter Verification for Organizations. The latter is meant to let companies that are willing to pay $1,000 a month keep their verification as well as denote specific accounts as “affiliated.”

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