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Why Apple bet on Pixar tech to make the metaverse work

An image showing an in-progress still from the movie Coco blending into the final image.
Image: Disney / Pixar

In June, Apple finally revealed its long-rumored Vision Pro headset, which lets users see immersive 3D worlds on an extremely premium device. There’s just one problem: someone needs to build those worlds, and building them requires a lot of work.

But that’s not only going to be on Apple; the company’s also looking to developers to make great apps for the headset. So to help make it easier to build that 3D content, Apple has teamed up with a bunch of big companies working in 3D tech to announce an alliance that could change the way 3D projects are made.

The Alliance for OpenUSD — a group formed by Apple, Pixar, Adobe, Autodesk, and Nvidia — aims to standardize and develop a technology called Universal Scene Description (USD) that was…

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