Amazon is once again flirting with a $35 minimum for non-Prime subscribers to qualify for free shipping. It’s currently testing the increased minimum order amount, which has been set at $25 since 2017. The price actually started at $25 before Amazon raised it to $35 in 2013, then raised it again to $49 in 2016, when it began lowering it to $35 and, later, $25. (Yes, it’s all very confusing.)
Amazon’s ongoing roller-coaster ride of pricing naturally pushes people toward its $139 per-year Prime membership — where you don’t have to worry about minimum order amounts on items that qualify for free two-day shipping (or faster).
CNBC’s reporting indicates that the minimum order hike hasn’t yet rolled out to all non-Prime accounts, and a quick…
