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Zuckerberg says Threads has almost 100 million monthly users

Mark Zuckerberg onstage at Meta Connect 2023.
Mark Zuckerberg. | Image: Meta

The rumors of Threads’ early demise have been exaggerated.

Meta’s competitor to Elon Musk’s X has hit “just under” 100 million monthly users since it was released in early July, CEO Mark Zuckerberg announced Wednesday during his company’s quarterly earnings call.

“We’re three months in now, and I’m very happy with the trajectory,” he said, echoing the bullish comments he made about how Threads is doing during a recent interview with The Verge. “We’re now getting to the point where we’re going to be focusing on growing the community further. From what we can tell, people love it so far.”

As the head of Instagram explained at the launch of Threads, Meta sees an opening to seriously compete with the platform formerly known as Twitter now…

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