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Amazon’s clothing stores are closing down

Illustration of Amazon’s wordmark on an orange, black, and tan background made up of overlapping lines.
Illustration by Alex Castro / The Verge

Amazon is closing its two Amazon Style clothing stores by next week, according to Bloomberg, marking the company’s latest big change to its retail strategy. The company announced in March 2022 that it would be shutting down most of its physical stores, including all 68 of its Books, 4-Star, and Pop Up locations. And this past March, it said it would be closing eight of its Go convenience stores.

The Style clothing stores didn’t even make it two years. Amazon opened its first Style location in Los Angeles, California, in May 2022, promising that the store would offer customers “a personalized and convenient shopping experience while creating local jobs.” A second location in Columbus, Ohio, opened in October 2022.

“After careful…

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