Google is rolling out new generative AI tools for creating ads, from writing the headlines and descriptions that appear along with searches to creating and editing the accompanying images. It’s pitching the tool for use by both advertising agencies as well as businesses without in-house creative staff. Using text prompts, advertisers can iterate on the text and images they generate until they find something they like.
Google also promises that it will never generate two of the same images, which can avoid the awkward possibility that two competing businesses end up with the exact same photo elements.
The step-by-step ad creator is coming to those who use Google’s Performance Max ad campaign product, and it’s capable of generating ads…
