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Apple’s electric car project is dead

A black-and-white graphic showing the Apple logo
Illustration by Nick Barclay / The Verge

Apple has halted its long-rumored “Project Titan” work on developing an electric car, according to Bloomberg. The company reportedly announced the news internally on Tuesday and said many people in the 2,000-person team behind the car will shift to generative AI efforts instead.

Apple’s chief operating officer Jeff Williams and Kevin Lynch, a vice president in charge of the project, informed employees of the project’s discontinuation, Bloomberg reports. The outlet adds that there will also be layoffs, but it’s not clear how many workers it will affect.

Apple’s efforts to build its own electric car have been rumored for years, and recent reports suggested Apple was still working on the project. Earlier this month, Wired reported that A…

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