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Meta will require labels on more AI-generated content

Image of Meta’s logo with a red and blue background.
Illustration by Nick Barclay / The Verge

Meta is updating its AI-generated content policy and will add a “Made with AI” label beginning in May, the company announced. The policy will apply to content on Instagram, Facebook, and Threads.

Acknowledging that its current policy is “too narrow,” Meta says it will start labeling more video, audio, and image content as being AI-generated. Labels will be applied either when users disclose the use of AI tools or when Meta detects “industry standard AI image indicators,” though the company didn’t provide more detail about its detection system.

The changes are informed by recommendations and feedback from Meta’s Oversight Board and update the manipulated media policy created in 2020. The old policy prohibits videos created or edited…

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