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Weather Channel’s parent company has a new AI tool to make hyperlocal weather videos

Photo illustration of a computer with a brain on the screen.
Illustration by Cath Virginia / The Verge | Photos by Getty Images

Generative AI could be coming to your local TV station as The Weather Company, aka the people that run The Weather Channel, is bringing AI tools to make weather videos.

The Weather Company announced ReelSphere on Thursday, a video creation tool for broadcasters and other customers that automatically adds captions, graphics, and hyperlocal weather information overlays to video weather reports. ReelSphere even lets users add an AI voice that can sound like a local meteorologist. Think of the quick weather forecast updates you usually see while watching local news. ReelSphere can make all those graphics showing the temperature or radar information for a specific area, especially now as people demand they get up-to-date weather more often…

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