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Picsart teams up with Getty to take on Adobe’s ‘commercially-safe’ AI

An AI-generated image made using Picsart’s image tool
Picsart’s AI image generator will be available some time later this year. | Image: Picsart

Image and video-editing platform Picsart has teamed up with Getty Images to launch a “responsible, commercially-safe” AI image generator that’s trained exclusively on the stock image platform’s licensed content.

Picsart says its AI lab is building a custom model from scratch that will power the tool, allowing the platform’s paid subscribers to generate images with full commercial rights — which aims to address long-standing concerns regarding AI-generated potentially content violating copyright laws. The Picsart / Getty Images generator tool is expected to launch “later this year,” and will be accessible through Picsart’s API services.

This collaborative project shares similarities with Adobe’s Firefly AI model, which initially launched…

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