![Graphic of LinkedIn’s new puzzle game offerings — Pinpoint, Queens, and Crossclimb, displayed on three black mobile phones.](https://cdn.vox-cdn.com/thumbor/M-n1wTcxecLqJP1so4YW-UuMDDM=/150x0:1770x1080/1310x873/cdn.vox-cdn.com/uploads/chorus_image/image/73335031/Copy_of_Pinpoint_Queens_Crossclimb_Start_Screen_Option_2__1920x1080.0.png)
I almost didn’t get Pinpoint this morning. Here’s what it taught me about B2B sales.
I’m kidding! But I have to admit something: I’ve been going on LinkedIn every day recently, and I’m having a great time. Last week, the company announced it was adding three games to its app, both on desktop and mobile, as a naked engagement ploy to get you to open the app every day. I hate to say this, but it’s working.
The three games are called Pinpoint, Crossclimb, and Queens. Pinpoint is basically The New York Times’ Categories game but in reverse: the game gives you items, and you have to guess the category. Crossclimb is like the Times’ mini crossword, with a twist that you then have to rearrange the answers into a word ladder. And Queens, my…
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