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Amazon is launching its own Shark Tank where winners get to be Amazon sellers

A screenshot showing panelists for Buy It Now, seated in chairs and listening to someone speak.
Screenshot: YouTube

Amazon Prime has released a trailer for its spin on the Shark Tank concept: Buy It Now, a JB Smoove-hosted show where people put their product ideas before a panel of investors. The twist is that they’ll also be judged by “The 100,” which Amazon says is an audience of “potential customers” (otherwise known as “people”), and if their products are picked, Amazon will sell them in a special section of the store.

The company announced the show earlier this year but has now released a trailer showing what it will look like. Contestants pitch their ideas to the audience. If the crowd votes for them, then the panelists pick which ones will show up on Amazon’s Buy It Now Store: a new storefront launching alongside the show that viewers can reach…

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