Last week, Sansui debuted a new 4K 120Hz 55-inch OLED TV (S55VOUG) that’s available now for between $799 and $899 “depending on retailer promotions.”
The new OLED’s list price is the higher of those two amounts, Elitelux and Sansui Senior VP of Marketing Victor Elmann told The Verge in an email. (You can find it at Micro Center for the lower price right now.) The TV seems to have only launched in the US, as What HiFi? notes.
Either is quite a launch price, considering that a “cheap” OLED is normally priced over $1,000 outside of temporary discounts. Sharp released a Roku TV with similar specs at $1,499.99 last year, and LG’s B4 launched at $1,699. Sansui’s TV sits more in the budget range of some Mini-LEDs like the 55-inch Hisense U7.
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