Microsoft stops using Bing to trick people into thinking they’re on Google

Microsoft has quietly killed off its spoofed Google UI that it was using to trick Bing users into thinking they were using Google. Earlier this month you could search for “Google” on Bing and get a page that looked a lot like Google, complete with a special search bar, an image resembling a Google Doodle, and even some small text under the search bar just like Google search.

The misleading UI no longer appears on the Google search result of Bing this week, just days after it was originally discovered by posters on Reddit. Microsoft’s spoofed Google UI even automatically scrolled down the page slightly to mask its own Bing search bar that appear at the top of search results, in a blatant attempt to trick Bing users into thinking they were on Google.

Image: Tom Warren / The Verge

Microsoft refused to comment on its fake Google UI, but Google was more than happy to offer up its opinion. “Imitation is the sincerest form of flattery, but Microsoft spoofing the Google homepage is another tactic in its long history of tricks to confuse users & limit choice,” said Google Chrome boss Parisa Tabriz in a post on X last week. “New year; new low Microsoft.”

Microsoft has a habit of using a variety of tricks to convince people to keep using the defaults of Bing and Microsoft Edge in Windows, including modifying Chrome download sites and using malware-like popups to get people to ditch Google. Microsoft has even previously had to reverse pop-up ads inside Google Chrome to address “unintended behavior.”